Partner with Small Business Advice Week
Three levels of partnership, from supporting the week to leading it.
Small business owners trust advice more than adverts. Partners of Small Business Advice Week put their expertise in front of those owners every September, named as the experts in their field. There are three levels, from supporting the week to leading it.
Official Supporter
Show your support for the week, with your logo on the site and your name in the campaign. Up to six places a year.
Official Partner
Be the named expert in your category for the year, with your own partner page, a guide and a spokesperson on air. One partner per category.
Headline Partner
Lead the whole week: “Small Business Advice Week in association with” your brand, with your own research at the centre. One place a year.
Official Partner categories
One Official Partner is taken in each category, so you are the only brand in your field:
- Finance: banks, lenders and payment providers
- Accounting and software: accountants, bookkeeping and business software
- Business services: insurance, telecoms, energy, logistics and other services for small firms
What each level includes
| Included | Official Supporter | Official Partner | Headline Partner |
|---|---|---|---|
| Places each year | Up to 6 | One per category | 1 |
| Exclusivity | None | Your category | The whole campaign |
| Title | Official Supporter | Official [category] Partner | Small Business Advice Week in association with [your brand] |
| Use of the campaign logo | Website, social media and email | Plus advertising, packaging and point of sale | Plus a co-branded logo |
| On this site | Your logo and link on the partners page | Your own partner page and a guide in the Advice section | Home page branding and the top spot on the partners page |
| Research | None | Two questions in the campaign survey of small business owners | Your own survey of small business owners, with the news release built around it |
| Media | Named in campaign releases | Your spokesperson in a share of the campaign interviews | A dedicated media day with your spokesperson, plus audio and video assets |
| Competitions | A prize in campaign giveaways | Your own radio or online competition | The lead competition |
| Social media and email | Thank-you posts in campaign week | Feature posts before and during the week | A run of posts across the 12 weeks before the week |
| Rights period | Campaign week | 12 months | 12 months, with first refusal on the next year |
| Report afterwards | Summary of activity | Coverage report | Full coverage report |
| Commitment | One year | One year, or two | Two years |
Every level is a list of things we deliver, not an audience figure we promise. Prizes, samples and any ambassador fees are paid by the partner.
How to start
Tell us your sector and what you want small businesses to know. We’ll send the partnership pack with dates and costs, and hold your category while you decide.
Partnerships are contracted and invoiced by one company, named in the pack. We only take partners whose message genuinely helps small businesses, and partners are always named on what they lead.