Who has led the week
Banks, lenders, retailers and professional bodies have used Small Business Advice Week to show small firms they understand them.
Recent partners: SWIG Finance (2026) and Loomis UK (2025).
| Year | Partner | What they set out to do | Reach |
|---|---|---|---|
| 2026 | SWIG Finance | Show small firms there is finance for good ideas that banks turn down | Audience of over 1.2 million, 4 radio stations and 2 podcasts |
| 2016 | Royal Mail | Encourage more small firms to sell abroad | Audience of over 28 million, 52 radio stations |
| 2015 | Santander | Be the go-to financial experts for the week | Audience of over 32 million, 41 radio stations |
| 2013 | Funding Circle | Show owners a simple route to affordable funding | Audience of over 1 million, 55 radio stations |
| 2012 | Groupon | Advise on winning local customers | Audience of over 5 million, 49 radio stations |
| 2011 | Make It Cheaper | Help firms cut running costs, with Doug Richard as ambassador | Audience of over 1 million, 23 radio stations |
| 2010 | Nectar Business | Advise across a range of small business topics | Audience of over 4 million, 11 radio stations |
| 2007 | For Dummies | Be the voice of authority on small business advice | Audience of over 2 million, 42 radio stations |
The 2017 partner panel
ICAEW, EDF Energy, RateSetter, XLN, D-Link, KashFlow, 9 Spokes, Barracuda Networks and 123 Reg. The week opened with a seminar at ICAEW’s London headquarters, chaired by business journalist Georgie Frost.
Other partners over the years
British Business Bank, BSI, ActionCOACH, Instantprint, Corporate Traveller, UBM, ADT Fire & Security and Virtuoso Legal.